The Role of the Amateur/Individual – New Challenges in Screen Media

In the past few years there has been an incredible development in the world of technology. I am not just talking about the progress of the Internet and all its social platforms, I am also referring to the huge amount of new tools and softwares that have became available and affordable for amateurs as well as for professionals. All this has contribute to blur the limits between producer and consumer in the field of the Screen Media.

As I have said, the limits have been blurred and thanks to this a lot of unknown people with an outstanding talent have been able to show their work to the world. That is what happened with a young Swiss musician called Adrian Von Ziegler, who started his YouTube Channel has a hobby and now has a community of over 500.000 fans that are completely in love with his music.

It is true, however, that not every single story is a story of success for there are a lot of people who tried and never succeeded, some because of the lack of talent but because of the lack of sacrifice and perseverance. It might seem simple on the outside, but there is a lot of work behind every story of success.

This development in the world of technology has contributed to create relatively new figure in de Screen Media panorama, I am talking about the “blogger”. Nowadays professional cameras are at the reach of everyone, and also editing softwares like the ones offered by adobe. All of this together with a bit of creativity and working spirit has led those bloggers not only to create an online community around their figures, but also to become referents in the fields they are working, in other words, to become famous. And due to this, to become opinion leaders.

That could be the case of Olivia Emily and ReeRee Phillips, both extremely famous within the gothic subculture, one with the blog and the other with her YouTube channel. They both have become in a couple of years what we could consider public figures, and they both have adopted the roll of being a role model, of marking fashion and make up guides, and ultimately of creating opinion trends.

However, we must take into account that there is another side in the coin. Why were they successful when others failed? What is it that has made them special and popular? How can someone who hasn’t study fashion design, music or whatever became that popular in that particular field? All these are questions that should be taken into account while thinking about this subject, but unfortunately I have no answer for them.

As a conclusion I would like to state that, for me, this huge development in technology that has given the amateur the possibility to both create and consume Screen Media has a more important positive side. It has allowed artists, musicians, filmmakers, etcetera, to show their work and talent to the world when they had no other way to do it.


Javier Fernandez wins is fifth European Figure Skating Championship



Citizen Journalism

Through history we humans have always had the curiosity and necessity to ear stories. It doesn’t really matter whether they are real stories or fictional stories; we just need to follow the narrative structure of those stories that remind us of our own lives. But with the pass of time and the development of technology we have been able to access an almost unlimited amount of information. And it is thanks to that that the figure of the “informative story teller” was created, giving place to the birth of the journalist work.

As time keeps passing and technology developing we have reach a point where not only can we access to real-time information about anything around the world, but also we can create that information and share it with the world. This has been a huge revolution on the way we think about news nowadays, for not only professional journalists can offer it but anyone with a mobile phone who is at the right place on the right moment.

We can say that citizen journalism, as it is called, is reshaping the world, just as Brian Conley relates about his personal experience on his TED Talk. Now we don’t have to wait to get a newspaper or to see the news on TV to know what has happened, sometimes we don’t even have to google it, for it just pops up on our Social Media feed.

One of the first examples of citizen journalism I can think of happened on September de 11 of 2001, when the terrible attack on the Twin Towers took place. At least in Spain, the first videos that were displayed on the news were sent by bystanders who just happened to be there on that dreadful moment.

You can watch the video here

Since that moment forward we can say that citizen journalism has been rising. Nowadays almost everyone has access to a digital camera to take pictures or videos and to a computer to write. Furthermore, the huge development of the digital world, and I am not only talking about Social Media Accounts, I am also referring to all those blogs and websites that are dedicated exclusively to citizen journalism such as Ground Report or All Voices.

About the usefulness of citizen journalism I must say that it can be tricky. It is true that overtime there have been terrorist attacks of natural disasters whose knowledge has been spread thank to it allowing us to react to it as soon as possible. But we mustn’t forget about all those sites of false news that can lead us to confusion.

As a conclusion I would like to state that citizen journalism is a powerful tool on our hands, but we must think critically about the news we read and contrast the information before believing it.